ElectricSun

Sharemark offer a separate stock market that gives smaller companies a simple, flexible and secure environment in which they can trade their shares.
They have been offering this service successfully for 10 years, and to promote this they needed a direct mail piece to entice new clients to trade on Sharemark by offering 10% off admission and administration fees.

Electric Sun created this A5 4 page DM to be distributed with a covering letter. This is a ‘stand-alone’ piece, but still retains the stronger elements of their existing collateral (like the 4 colour greyscale imagery) to make it identifiable as Sharemark to those who are familiar with the company. It was litho printed in 4 colour process plus one spot – bright green – which is difficult to achieve from CMYK and was necessary to match previously printed material.